In 1968, James had a No. 3 hit with "Mony Mony". Co-written by James, Cordell, Cordell's writing partner Bo Gentry, and Bobby Bloom, "Mony Mony" reached No. 3 in the US and was a British No. 1 in 1968. The title was inspired by a sign for Mutual Of New York that hung outside James' apartment window. He followed it with the song "Do Something to Me". However, James was labeled as a bubble-gum rock artist, which he hated. Therefore, he changed his style to psychedelic rock.
Mony Mony
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